When someone asks me about the value of tinyAlbert forms on a Shopify store, I respond with this cryptic question: do you prefer stereo or mono?

Sounds weird, I know, but let me explain.

When customers go to your Shopify store and buy something, they provide an email address. However, they don't always opt-in to receiving continued marketing messages from you. Yes, you're building a list, but so what? The decision to opt-out limits your ability to stay in touch, enhance customer retention, and increase conversions. That's kind of like listening to Nine Inch Nails in mono.

Adding a tinyAlbert form to your store enhances Shopify's capabilities for contact. It's not meant as a substitute.

The form creates a complementary channel. Think stereo communication. You can capture opted-in email addresses from all sorts of visitors and customers:

By building a dedicated opted-in email list in tandem with your Shopify contacts, you can enjoy a richer, fuller stereophonic re-marketing experience.