Personalizing email messages might be one of the most important customizations. It helps build better engagement with your subscribers. I'll show you how to personalize tinyAlbert messages using merge tags.
Important
If a subscriber does not have data associated with the merge tag you added, tinyAlbert leaves the personalized tag blank. You'll never send the dreaded Hello First Name email with us!
Adding merge tags
Open a message and click inside a text block. This is where tinyAlbert will insert the personalized text. Next, click the Merge tags drop-down menu and select an option.
Merge tag options
CUSTOMER_EMAIL, Email
CUSTOMER_FIRST_NAME, First Name
CUSTOMER_LAST_NAME, Last Name
CUSTOMER_PHONE, Phone
CUSTOMER_BIRTHDAY, Birthday
CUSTOMER_COMPANY, Company
CUSTOMER_LAST_PURCHASE_ORDER, Last Purchase Order
CUSTOMER_LAST_PURCHASE_PRICE, Last Purchase Price
CUSTOMER_FULL_ADDRESS, Full Address
CUSTOMER_CITY, City
CUSTOMER_COUNTRY, Country
CUSTOMER_ID, Customer Id
SENDER_DETAIL_ID, Sender Id
CUSTOMER_CURRENCY, Currency
CUSTOMER_STATE, State
CUSTOMER_POSTAL_CODE, Postal Code
CUSTOMER_LIFETIME_VALUE, Lifetime Value
CUSTOMER_NUMBER_OF_ORDERS, Number Of Orders
CUSTOMER_CREATED_AT, Created At
CUSTOMER_STATUS, Status
CUSTOMER_ADDRESS, Address
Merge tags appear as pre-formatted and in human-readable form when you add them. Note that the merge tag text automatically takes on the styling of the text around it. You can, of course, style the personalized text separately using the same text styling options available in tinyAlbert.
How a merge tag shows displays
You can see below how our personalization displays in the inbox and when the email is opened.
Inside the message ...
That's all.
Now, you can make messages even more relevant to individual subscribers with the Merge tags tool.